Theatrical v.s Teaser Trailer

A trailer is an advert for a feature film that will later be represented at a cinema/on screen.
Trailers consist of a selection of shots from the film being advertised. The purpose is usually to attract an audience, so many of the selected shots are the most 'exciting' shots.
The MPPA allow 2 minutes and 30 seconds as the maximum length for a trailer, but each distributor or studio can exceed this once a year. They can be either of a theatrical or teaser nature,

Teaser Trailer

• Sometimes released before a theatrical trailer
• Intended to 'tease' the audience and leave them wanting more
• Usually shorter than a theatrical trailer (1 minute 30 seconds)
• Create mystery
• Usually used by big budget films with larger target audience
• Showing too much of the film at this early stage could loose audience interest
• Example below- Interstellar (2014) teaser trailer:

Theatrical Trailer

• Generally longer (2 minutes 30 seconds)
• Shown closer to the release date 
• Contains more footage from the film
• Provide more insight into the narrative
• Example below- About Last Night (2014) theatrical trailer:

Time and Space- different representations

Time and Space

In the Tv series 24, film time is depicted in real time. For example, a one hour episode is equivalent to an hour in real life. 

At the beginning of each episode, the number 24 is displayed with the sound of a ticking time bomb to represent time.

In Dr Who, time is shown through the use of the tardis. When characters enter the tardis, they are 'transported' through time and space and arrive at a different location in a different time zone. 

The film In Time uses time as a different concept. It represents time          as currency and is set in the modern day future.

Back to the future plays with the concept of time and space. This films portrays time travel as possible and demonstrates characters being able to transport themselves to a different place in a different time zone whenever they want. This is similar to the concept in Dr Who.

In the Source Code, a characters mind gets moved back in time and into a different location to try and solve a crime.

The rabbit hole in Alice in Wonderland displays location in a different way to what you'd expect. It 'transports' Alice to a different land.

The Brief

The Brief

Our brief is to create a promotional package for a film idea we create. We must include a trailer, poster and a website homepage. 

To do this successfully, we must consider how a promotional package is created to be effective in modern day society and ways in which we can achieve this.