Considering our audience

Reflecting upon our final trailer, it is important to consider our audience and if we met their needs.
We felt that our film would be marketed at a younger audience of around 15-30. We felt that both men and women would engage with our narrative as it is a very real issue for both genders. However, we did feel that our narrative would attract a mainly female audience as the statistics suggest that they are more likely to be victims of domestic violence.
We felt that our trailer met our target audiences' needs because:

• The quick cuts we used would keep a younger audience intrigued
• We withheld a lot of the narrative to entice our audience
• With no scripting, our trailer was assertive and got straight to the point
• Our final shot was unique and action packed- suggesting more than just a slow, emotional film