Evaluation Question 3

What have you learnt from your audience feedback?

My Response:

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

My Response:

Evaluation Question 1

In  what ways does your media product use, develop or challenge forms and conventions of real media products?

My Response:

Considering our audience

Reflecting upon our final trailer, it is important to consider our audience and if we met their needs.
We felt that our film would be marketed at a younger audience of around 15-30. We felt that both men and women would engage with our narrative as it is a very real issue for both genders. However, we did feel that our narrative would attract a mainly female audience as the statistics suggest that they are more likely to be victims of domestic violence.
We felt that our trailer met our target audiences' needs because:

• The quick cuts we used would keep a younger audience intrigued
• We withheld a lot of the narrative to entice our audience
• With no scripting, our trailer was assertive and got straight to the point
• Our final shot was unique and action packed- suggesting more than just a slow, emotional film

Certificate rating for our film

We decided to rate 'White Ribbon' as a 15 certificate. We decided this due to the nature of our storyline and the fact that our film would depict scenes of domestic violence and verbal abuse. Therefore we felt this may be disturbing for younger viewers who may not fully understand the intention of the film and find the make up effects graphically disturbing. We used these BBFC guidelines to help inform our decision:

Tzvetan Todorov - Narrative theory

Todorov proposes an interesting narrative theory as summarised below: 

Our media trailer purposely challenges this theory of narrative. Our trailer begins with no equilibrium, as the male character is dominating the female character through his control and violence. This means that the opposing forces aren't in balance and never were. 

Our storyline then fails to be disrupted by an event as the female character fails to speak out about the domestic violence she is experiencing along with the past victims. 

Ultimately, although it is only a short teaser trailer, the audience get the impression that the problem is not resolved either, due to the final shot of the female character being held underwater.

Blumler and Katz - Uses and Gratification Theory

Below is the Uses and Gratification Theory by Blumler and Katz:

When considering why I think an audience may choose to view 'White Ribbon' I felt that there were two main reasons. 

Firstly, I felt that an audience may choose our media text in order to be informed and/or educated. For example, they may know someone suffering from domestic violence, and so they may view 'White Ribbon' in order to find out more information regarding how to help victims and to allow them to further understand their situation. Secondly, I feel that an audience may be inclined to view our media text to achieve Escapism. This seems an unlikely reason for an audience to choose a film based on domestic violence, however, if they themselves are victims then they may find it an escape from reality to see how a fictional character would react in a similar situation to their own.